Custom

1. Introduction

BAL Foundry brings its expertise in custom type design and visual identity development to meet the specific needs and challenges of each project. Its work combines type design, graphic design, and art direction to create visual languages that are clear, distinctive, and recognizable.
Committed to ongoing research and the use of contemporary technologies, BAL Foundry works across print, digital, and interactive media.

Bespoke Typeface and Logotype for JIL SANDER, 2018

Custom Typeface and Editorial Design for PLAYERS, 2025

2. Bespoke and Custom Typeface

We design bespoke typefaces that respond precisely to the visual identity and functional requirements of each project. This may take the form of original, fully developed alphabets, or the adaptation of a typeface from our catalogue — including monospaced or display variants, extended language support, additional or bespoke weights, and optical sizes — in response to specific technical or stylistic constraints.

From internal structure to integration within a broader visual ecosystem, each system is developed with coherence, longevity, and distinctiveness in mind, shaping a strong voice aligned with the project’s objectives.

Bespoke Typeface and Logotype for PANGAIA, 2023

Custom Typefaces for PLAYERS, 2025

STYLE, Customized Inktraps, 2017

3. Identity Design

BAL Foundry supports the development of visual identities by establishing strong typographic foundations. We design logotypes, monograms, symbols, and lettering, define typographic pairings, and develop visual systems capable of expressing a clear and lasting brand voice.

Whether involved from the early concept stage or during refinement and implementation, our approach — at times experimental, at times systematic — remains precise and attentive to the cultural, visual, and technical context in which the identity will evolve.

Emblem and Identity design for NORMANI, 2024

Brand Identity, Typeface and Logotype for JACQUEMUS, 2019

4. Clients

Our collaborators include fashion houses, luxury brands, record labels, magazines and publishers, cultural institutions, and technology companies, ranging from independent studios to internationally established brands. Each project is carried out with high standards and a constant openness to experimentation.

Logo Design and Album Artwork for Dua Lipa, 2020

Logotype Design for Jack Harlow, 2024

Select Clients:

Atlantic Records
BMG
BOSS
GOAT
Jacquemus
Jil Sander
Mouty
Pangaia
Players
RCA Records
Scholl
Shadowplay
Sony Music
Supreme
The Row
Universal Music
Wagram Music
Warner Music

Discover studio projects at www.guillaume-sbalchiero.com